Wellfounded Botanicals is a line of true luxury self-care cannabis products recognized for their unrivaled ingredients, potency, efficacy and presentation. All of the brand’s formulas are based on the therapies that made NEWCo and Wellfounded founder, Sara Rotman, well again after a life-threatening battle with Crohn’s disease.

Wellfounded called on NEWCo to lead in all areas of brand creation and daily operations, creative and retail strategy, identity and visual content development, product development, creating a complete packaging system, completing an end-to-end website design, building email marketing communications from the ground up, managing state-level DCC compliance, and directing all manufacturing, distribution, sales outreach, retail relations and event partnerships.

Wellfounded has generated national recognition in Forbes, Vogue, Benzinga, Bloomberg, Leaf Nation, and LA Weekly.