Joe Fresh

Visual Identity, Logo Creation, Branding & Marketing Materials, Product & Retail Packaging, Visual Asset Creation, Photo Shoot Production, Advertising, Digital Asset Creation
Enlisted to update this international brand’s strategy, visual identity and campaigns. In addition to rethinking the brand’s global strategy to redesigning the word-mark and creating a proprietary brand icon, we led creative strategy and execution of all traditional and digital advertising efforts across apparel, general merchandise, beauty, digital and social channels. We further expanded the international reach for this fast-fashion retailer to include Asia, Europe and the Middle East.
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